![]() In response, Playrix upheld that the content seen in the ads was included in their games and that it represented part of the gameplay itself. Both ads displayed the text “Not all images represent actual gameplay” at the start of the video.Ĭomplainants of the ads were seven in total. The first, a man floating at the base of a tower filling with water, where above him, two pins held money and lava in place while in the second, the man was shown separated by pins from a dog, lava, and money. Meanwhile, the ad for Gardenscapes similarly included a video which showed two cartoon scenarios. Throughout the video, an on-screen text at the top stated “Help her escape!” The Homescapes ad included a video which showed three cartoon characters of a man, a woman, and a burglar, where pins were being pulled out in an attempt to unite the man and woman without meeting the burglar. The free-to-play games are both tile-matching types with an accompanying storyline for a simulation feature.īoth the Homescapes and Gardenscapes ads featured a problem-solving type of game, which are the mini-games included in the overall app. United Kingdom – The Advertising Standards Authority (ASA) in the UK has banned two paid-for Facebook posts by developer Playrix for two of its video game apps, Homescapes and Gardenscapes, due to several complaints of the ads’ inaccurate representation. Given the pandemic and the extended lockdowns, people are obviously concerned.”ĪSCI has already rolled out digital banners of the guidelines on its social media pages. Kapoor added, “We want advertisers to be more mindful in creating advertisements and making claims related to Covid-19. ![]() However, we want these products and advertisements to stick to claims and promises that are well backed by adequate substantiation,” said Kapoor. “Manufacturers and brands have responded to consumer needs arising out of the pandemic. General Secretary of ASCI Manisha Kapoor said that although the pandemic is a difficult time for everyone, even for brands, it isn’t a reason to resort to negligence. Since the Ministry of AYUSH’s memo in April, ASCI has processed 250 violating advertisements and reported 233 from the healthcare sector to the ministry. In the guidelines, ASCI emphasized the order which restricts communications on print, TV, and electronic media.ĪSCI said the released directions are only the first of many steps to safeguard consumers from the plethora of misleading pandemic-related claims In April 2020, the Ministry of AYUSH has released an order for regulatory authorities in the states and union territories on AYUSH, drugs that have been launched without any rigorous pharmacological studies and clinical trial, to stop and prevent publicity and advertisement of AYUSH-related claims for COVID-19. Similarly, the authority made mention that brands offering products that are not internally consumed or applied to bodies hence, those not requiring a license under the Drug & Cosmetic Act, must be particularly careful in making claims regarding the prevention, immunity, and treatment for the virus unless supported with sufficient data. Support may also come from well-recognized medical and technical literature or by regulatory-approved clinical research conducted by a recognized medical institute and laboratory. In such cases, advertisers should be able to substantiate such claims with technical support by recognized or approved health authorities such as the World Health Organization (WHO), Indian Council of Medical Research (ICMR), and Ministry of Health and Family Welfare (MoHFW), or any health organizations of similar stature. Advertisers are also likewise warned to be extra conscientious in making, whether direct or indirect, claims in reducing the chances of becoming infected with the virus, or gaining immunity against it.
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